Case Study Visitor seating with LED Neon Flex at ICON Outlet

January 9, 2019

Organic profiled modular GRP visitor seating with LED Neon Flex illumination for ICON Outlet at O2 Arena, London

Lighting used in this project:

ICON Outlet is a brand new 210,000 square foot designer outlet shopping scheme launched in October 2018 by joint venture partners AEG and Crosstree Real Estate Partners.

Design & Display Structures were engaged by AEG and Crosstree to provide an attractive circular seating solution to wrap around two complex angled penetration points where the primary pylon supports to the tented roof of The O2 passed through the suspended ICON Outlet retail floor.

As an eye-catching solution D&D chose Surelights LED lights to illuminate the seating area at low level. The Mini profile LED Neon Flex was selected to give smooth light flush effect and avoid spotting. The LED Neon Flex is suitable for various indoor and outdoor applications, where long continuous runs of super bright low power consumption lights are required. It was cut to desired length and supplied with accessories to give a “plug-and-play” solution.

Using CAD modelling software D&D carefully crafted the organic seating profile before going on to manufacture the pattern tooling, female moulds and then casting the required number of repeating modular fibreglass parts to complete the 360 deg solution. Each seating ring was 4.5m plan dia x 950mm high and in a white RAL colour.

Hidden support frameworks and further flat panels in the same GRP material completed the effect, these being trimmed to neatly close off the middle area yet still offer suitable maintenance access to the electrical components, power transformers and mains connections housed within.

The circular plinth includes a specialist Mini profile LED Neon Flex which floods blue light around the base, highlighting the seating provision to visitors from far and wide seeking to take a welcome break from their shopping.

Indeed D&Ds seating proved so attractive to passing visitors they were immediately drawn like a magnet to the two locations just moments after the big reveal and repeat installations around the ICON Outlet are being planned.

ICON Outlet at The O2 is where fashion and entertainment come together under one world famous roof. ICON Outlet complements the existing entertainment-orientated offer The O2 has become world famous for, including the 20,000 seat arena, 26 restaurants and bars, an 11-screen cinema, theatre, roof walk and loads more. More information about ICON Outlet can be found at

Project Specifications
Architect: Portland Design Associates
Location: ICON Outlet at O2 Arena, Peninsula Square, London
Type of project: Visitor seating
Main contractor: AEG and Crosstree Real Estate Partners
Suppliers: Design & Display Structures
Surelight LED Lighting and accessories used: Mini LED Neon Flex in Blue with Snap Bottom Feed connectors, aluminium channelling clips, MeanWell drivers.

It has been a pleasure to serve Design and Display Structures. In a world filled with so many choices Surelight wants to thank D&D for choosing us and our LED Neon Flex.

Photo and content credits: Design & Display Structures

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