Surelight Summer Newsletter
Hi and welcome to our ~Surelight Summer Newsletter~.
I’m Holly Nelson, Head of Marketing at Surelight, and for this month’s Newsletter, i’ve tried to include a wide range of articles, featuring our Surelight Glow Wire, and our plans for the company’s future.
Our main article this month features Sophie Hedderwick, a leading designer in contemporary textiles, fusing traditional weaving with multi-media components.
Please have a read of the articles below, and do let us know what you think of this Newsletter by contacting us through our Contact Us page.
Many thanks, ~Holly Nelson~
CHANNEL 4’s STUNNING GLOW WIRE ADVERTS |
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| Channel 4 recently released two adverts featuring our Surelight Glow Wire. |
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Surelight Glow Wire at New York Exhibition – Designer Sophie Hedderwick |
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British textile artist Sophie Hedderwick is this month exhibiting her ‘Lights Out’ glow wire design in the Broadway Gallery, New York. The exhibition is organised by the NYArts Magazine who initially asked Sophie to feature in their annual catalogue of the ‘World Best Art Websites’. ‘Lights Out’ consists of 3 hanging panels with our Surelight sound activated glow wires shaped as words, which glow to the music specially written for a group of percussion instruments. Working alongside composer Jonathan Girling who is writing an original score to activate the electroluminescent wires, Sophie will also be working with RSC actor Forbes Masson and percussionist Jaynie Maynard. Each panel will light up the neon glow wire words in harmony or counter-point to the musical score. Sophie also recently exhibited her glow wire designs at IMM, Cologne and has also been asked by German TV if they can feature her ‘Lights Out ‘ design on an interiors programme. The photo on the left was taken at 100% in London and was featured in Design Diffusion News. To view Sophie’s website, please go to www.sophiehedderwick.co.uk. |
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NATURAL HISTORY MUSEUM ILLUMINATES WITH GLOW WIRE
Using Purple and White Super Bright Surelight Glow Wire, Fisher Productions utilised our bespoke design services to the full, to create a stunning lighting design for the Gala Dinner and Awards ceremony at the Natural History Museum on 17th May 2007.
Their design included one of our 32 Channel DMX interface units, to power the wire. This allowed each wire to be controlled on seperate channels, creating fantastic special effects for the event; the wires rippled and chased each other at spectacular speeds. The event was a huge success and Fisher Productions told us “Thanks for the kit, the event went great. The client was really pleased”.
“Thank you for the great kit. The event was a huge success and the client was extremely happy. Look forward to working with you again.”
Jamie Warner from Fisher Productions.
~Both images are property of Fisher Productions~
BLU RAY INCORPORATE GLOW WIRE INTO P.O.S STANDS |
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The new Blu Ray High Definition DVD Point of Sale display units are all now incorporating our Surelight Super Bright Blue Neon Glow Wire into their designs. You will see these Point of Sale stands all over the country, in major european retailers, illuminating the High Definition DVD Player with a fantastic blue glow. Our Surelight glow wire is an incredible application for all types of Retail Display; for window dressing, POS stands, POP, on mannequins, and for all kinds of illuminating decorations. In fact, Topman recently used our glow wire for their all of their UK Topman Window Displays. |
GLOW WIRE FEATURES IN SOPHIE ELLIS BEXTOR’S VIDEO
Check out our Surelight Glow Wire in Sophie Ellis Bextor’s fantastic new music video for the release of her new single, ‘Me and My Imagination’.
To visit her official site and view the video, please go to www.sophieellisbextor.net.
To see our FIRST NEWSLETTER, please Click Here.