Channel 4 - EL Wire Advertisements
EL wire, is a thin copper wire coated in phosphor which glows when an alternating current is applied to it. This low energy wire lighting gives off a 360 degree light, uses little energy and can be used virtualy anywhere; powered by either by batteries or mains.
EL wire is very effective on camera; it looks bright but doesn’t turn into heavy backlight. Instead, you get depth and movement without burning out the camera as other light sources can do.
The first advert video shows dancers wrapped in Surelight EL wire. The dancers had a battery pack inverter attached to them to allow for ease of movement.
After the success of the first advert, Channel 4 returned to Surelight for more EL Wire for a second advert. This advert for their new music website showed actors interacting with large amounts of different colour EL wire. Combined with some post production editing the EL wire turns on as it is touched.
Client: Channel 4
Type of project: Entertainment TV Lighting
Surelight LED Lighting used: Super Bright Electroluminescent (EL) Wire