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Channel 4 - EL Wire Advertisements

Music Advertisements

Channel 4

Channel 4 - EL Wire Advertisements

Channel 4 - EL Wire Advertisements

The British public-service television broadcaster, Channel 4, began transmission on 2 November 1982 and became one of the UKs main terrestrial tv channels.

What did Channel 4 want?

Looking for something futuristic to attract the younger audiences their music festival adverts were aimed at, Channel 4 came to Surelight for some Electroluminescent (EL) Wire and inverters to power many meters.

EL wire, is a thin copper wire coated in phosphor which glows when an alternating current is applied to it. This low energy wire lighting gives off a 360 degree light, uses little energy and can be used virtualy anywhere; powered by either by batteries or mains.

EL wire is very effective on camera; it looks bright but doesn’t turn into heavy backlight. Instead, you get depth and movement without burning out the camera as other light sources can do.

The first advert video shows dancers wrapped in Surelight EL wire. The dancers had a battery pack inverter attached to them to allow for ease of movement.

After the success of the first advert, Channel 4 returned to Surelight for more EL Wire for a second advert. This advert for their new music website showed actors interacting with large amounts of different colour EL wire. Combined with some post production editing the EL wire turns on as it is touched.

Project Specifications

Client: Channel 4
Type of project: Entertainment TV Lighting
Surelight LED Lighting used: Super Bright Electroluminescent (EL) Wire

LED Lighting Products Used In This Project

Surelight LED Wall Washer Lighting Product Of The Day
Arcus LED Wall Washer/Strip Light
The Arcus LED Wall Washer/Strip Light meets the needs of lighting designers and architects by offering an exciting new array of lighting possibilities, both interior and exterior. This LED Wall Washer/Strip Light unit can be mounted to walls, floors or ceilings; both indoors and outdoors.
Surelight LED Spotlight Product Of The Day
Oceanus LED Spotlights
The Oceanus LED Spotlights are extremely robust and hard-wearing, with CREE LEDs offering high brightness and reliability. Available in a range of single colours and RGB colour mixing the LED Spotlight can create any mood or effect you desire.
LED Lighting
EL Panels
EL Wire
Company Info